About 85 per cent of Solid Försäkring’s product offering is brokered through partners, affiliated representatives or independent insurance brokers to customers and about 15 per cent takes place directly with customers.
Most of Solid’s partners offer insurance that covers the risk of loss of goods or malfunctions or damage to goods, that a service cannot be used, or damage or loss of baggage and other risks in conjunction with travel. However, the affiliated representatives that we collaborate with do not have their own licence to sell insurance, but operate instead under Solid Försäkring’s licence and distribute the company’s insurance as a supplement to a good or service connected to their primary operations.
Our affiliated representatives and other partners include credit institutions, banks, travel agents, retail chains and car dealerships. Products in Personal safety and Solid’s travel insurance products are sold essentially only through partners while insurance products in Product and Assistance (apart from travel insurance products) are partly sold directly to customers.
Solid’s distribution model and commercialisation process is primarily based on establishing partnerships in relevant product segments and includes contracts with partners. In most cases, procurements take place in competition with other insurance providers in which the partner commits itself to not provide similar insurance products for other insurance providers. This entails exclusivity in most cases, which means that the partner only offers its customers Solid Försäkring’s products.
When the consumer has purchased or obtained insurance through any of our partners, we work with aftermarket potential. This involves the customer extending the insurance or purchasing additional insurance. The part of Solid’s insurance that is sold directly to the customer mainly comprises aftermarket sales, which involves an offer to extend an insurance policy or an offer to sign an individual insurance policy with the same protection that the customer previously received through a compulsory group insurance. Insurance policies are usually extended by the customer receiving an offer via post, e-mail or another digital mailbox, for which the customer must actively approve the continuation of the insurance for a fee.